Entrepreneurship is the sum total of many life skills, namely, time management, collaboration, optimum resource allocation, people management, decision making, and the ability to use creative thinking to solve problems. Explore the world of entrepreneurship through case studies, sample analysis, and evaluating innovative business ideas. This module walks you through the intriguing world of entrepreneurs, what makes them tick, and how to identify and build a business plan. You will learn why the art of negotiation and social networking are crucial to build a successful business. Pitch your innovative ideas in class and have fun while you share ideas and accelerate your growth process.
Identify a business idea and build a business plan
How to become an entrepreneur with no money
Expanding your networks in a relevant sector
Dragon Den style pitching opportunity
How to take a new product to market
This program will provide you with the knowledge you need to harness the principles of innovation to launch a successful business. You will analyse the strengths and weaknesses of various management theories, learn how to attract, retain and motivate your talent, deepen your understanding of organisational behaviour, discover the importance of innovation in a dynamic business environment, and much more. You will also have the opportunity to apply your knowledge to practical assignments and case studies. This program provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.
Matt Brown holds numerous qualifications across Marketing and Management, including a Master's in Management from London South Bank University, and a Diploma in Strategic Direction and Leadership (Level 8) from the Chartered Management Institute. He is a Fellow of the Chartered Management Institute (FCMI) and a Full Member of the Chartered Institute of Marketing (MCIM). Matt has extensive experience both within the education and the business sector, and has supervised the dissertation of IO postgraduate students. His learning and teaching interests include Digital Marketing, International Marketing, Strategic Marketing, and Innovation. Matt is also the Head of the University's Chartered Institute of Marketing CIM programmes, supporting students, alumni and industry professionals in achieving their professional marketing qualification.
