Marketing Marketing Impact and Trends


Why do we buy what we buy

The world is a marketplace and the best stories win!

Sign up to this course to understand more about what makes marketing an important business process and how human psychology is linked to the decisions behind consumption and buying behaviors. You will gain hands-on learning about how the digital media world functions and how social media impacts trends and processes.

Understand Consumer Buying Behaviors

Media Consumption Insights by Country

Social Impact of Leading Edge Trends

What Influences our Decision Making Process

How Digital Media has Changed Our Processes

Our mentors are experts in their fields with years of experience! Each session will take you a step beyond!

Course Outline

Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate. This course will be a stepping stone to exciting workshops, introducing a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, etc.

Matthew Stuart Brown

Know Your Mentor

Matthew Stuart Brown MA FHEA MCIM FCMI Senior Lecturer

Matt Brown holds numerous qualifications across Marketing and Management, including a Master's in Management from London South Bank University, and a Diploma in Strategic Direction and Leadership (Level 8) from the Chartered Management Institute.

He is a Fellow of the Chartered Management Institute (FCMI) and a Full Member of the Chartered Institute of Marketing (MCIM).

Matt has extensive experience both within the education and the business sector, and has supervised the dissertation of 10 postgraduate students. His learning and teaching interests include Digital Marketing, International Marketing, Strategic Marketing, and Innovation. Matt is also the Head of the University's Chartered Institute of Marketing CIM programmes, supporting students, alumni and industry professionals in achieving their professional marketing qualification.

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