UniHawk proudly partners with Rennes School of Business, Paris, to introduce an exclusive global competition that invites high school students into the world of luxury brand management and opens doors to world-class business education.
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Competition Overview
Timeline
Registration: 10 Dec – 25 Dec 2025
Submissions: By 20 Jan 2026
Results: 31 Jan 2026
Eligibility
Open to all high school students aged 15-18 years across the globe. Individual or team entries (max. 2 members per team).
Overview
Empowering students to explore luxury brand management through creative strategy, market insight, and storytelling.
What You'll Create
Brand Story & Identity
Brand name, logo concept, and core values
Target audience and brand positioning
Market Research & Analysis
Competitive landscape and market opportunity
Consumer insights and trends
Creative Campaign Strategy
Visual identity and marketing approach
Multi-channel campaign concept
Business Feasibility
Pricing strategy and distribution channels
Revenue model and growth potential
Competition Guidelines & Submission Requirements
Originality:
Work must be 100% original; plagiarism leads to disqualification.
Eligibility:
Open to high-school students aged 15–18 across the globe.
Team Structure:
Individual or 2-member team entries allowed; all members receive recognition.
Presentation Format:
A 10-slide professional presentation (PPT or PDF) in English with clear structure, proper formatting, and citations.
Submission:
Upload only via the official competition portal; email submissions will not be accepted.
How The Participants Will Benefit
Direct Access to Rennes School of Business
Gain insights into one of Europe’s leading business schools, renowned for luxury brand management programs.
Expert Masterclasses
All participants receive an exclusive masterclass from Rennes School of Business luxury professors, enhancing business strategy and industry knowledge.
Summer School Discount
Participants receive special discounts on Rennes School of Business summer programs, opening doors to international education.
Live Industry Exposure
Finalists present to Rennes faculty and luxury industry experts, building confidence and professional networks.
International Recognition
Featured across UniHawk and OnCampus platforms, building global business portfolios and industry connections.
Professional Certificates
Individual participation certificates recognizing excellence in luxury brand management and strategic thinking.
Judging Criteria & Evaluation
Judging Panel: Rennes School of Business Faculty & Luxury Industry Experts
Creativity & Innovation (25%)
Assess originality of the brand concept, visual identity & market differentiation.
Cultural Insight & Market Understanding (20%)
Evaluate depth of market research, consumer insights, and cultural relevance.
Strategic Thinking (20%)
Consider business feasibility, pricing strategy, and growth potential.
Storytelling & Brand Narrative (20%)
Judge the compelling nature of brand story and emotional connection.
Presentation & Execution (15%)
Review clarity, professionalism, structure, and overall delivery of the deck.
Competition Prizes
Winner
Exclusive masterclass from Rennes School of Business professors
Summer school discount for Rennes programs
PR articles and features on Rennes and UniHawk platforms
Individual participation certificates for all team members
Finalists
Exclusive masterclass from Rennes School of Business professors
Summer school discount for Rennes programs
Individual participation certificates for all team members
Featured recognition on partner platforms
All Participants
Exclusive masterclass from Rennes School of Business professors