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Luxury Brand Challenge

Global Student Edition

UniHawk Global x Rennes School of Business, Paris

UniHawk proudly partners with Rennes School of Business, Paris, to introduce an exclusive global competition that invites high school students into the world of luxury brand management and opens doors to world-class business education.

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Competition Overview

Timeline

Registration: 10 Dec – 25 Dec 2025

Submissions: By 20 Jan 2026

Results: 31 Jan 2026

Eligibility

Open to all high school students aged 15-18 years across the globe. Individual or team entries (max. 2 members per team).

Overview

  • Empowering students to explore luxury brand management through creative strategy, market insight, and storytelling.

What You'll Create

Brand Story & Identity

  • Brand name, logo concept, and core values
  • Target audience and brand positioning

Market Research & Analysis

  • Competitive landscape and market opportunity
  • Consumer insights and trends

Creative Campaign Strategy

  • Visual identity and marketing approach
  • Multi-channel campaign concept

Business Feasibility

  • Pricing strategy and distribution channels
  • Revenue model and growth potential

Competition Guidelines & Submission Requirements

Originality:

Work must be 100% original; plagiarism leads to disqualification.

Eligibility:

Open to high-school students aged 15–18 across the globe.

Team Structure:

 Individual or 2-member team entries allowed; all members receive recognition.

Presentation Format:

A 10-slide professional presentation (PPT or PDF) in English with clear structure, proper formatting, and citations.

Submission:

Upload only via the official competition portal; email submissions will not be accepted.

How The Participants Will Benefit

Direct Access to Rennes School of Business

  • Gain insights into one of Europe’s leading business schools, renowned for luxury brand management programs.

Expert Masterclasses

  • All participants receive an exclusive masterclass from Rennes School of Business luxury professors, enhancing business strategy and industry knowledge.

Summer School Discount

  • Participants receive special discounts on Rennes School of Business summer programs, opening doors to international education.

     

Live Industry Exposure

  • Finalists present to Rennes faculty and luxury industry experts, building confidence and professional networks.

     

International Recognition

  • Featured across UniHawk and OnCampus platforms, building global business portfolios and industry connections.

     

Professional Certificates

  • Individual participation certificates recognizing excellence in luxury brand management and strategic thinking.

Judging Criteria & Evaluation

Judging Panel: Rennes School of Business Faculty & Luxury Industry Experts

Creativity & Innovation (25%)

Assess originality of the brand concept, visual identity & market differentiation.

Cultural Insight & Market Understanding (20%)

Evaluate depth of market research, consumer insights, and cultural relevance.

Strategic Thinking (20%)

Consider business feasibility, pricing strategy, and growth potential.

Storytelling & Brand Narrative (20%)

Judge the compelling nature of brand story and emotional connection.

Presentation & Execution (15%)

Review clarity, professionalism, structure, and overall delivery of the deck.

Competition Prizes

Winner

  • Exclusive masterclass from Rennes School of Business professors

  • Summer school discount for Rennes programs

  • PR articles and features on Rennes and UniHawk platforms

  • Individual participation certificates for all team members

     

Finalists

  • Exclusive masterclass from Rennes School of Business professors

  • Summer school discount for Rennes programs

  • Individual participation certificates for all team members

  • Featured recognition on partner platforms

     

All Participants

  • Exclusive masterclass from Rennes School of Business professors

  • Summer school discount for Rennes programs

  • Individual participation certificates

Ready To Lead The Future Of Luxury?

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