particularly those interested in business, management, and entrepreneurship as a future career.
Overview
.A unique opportunity to showcase your business acumen through real-world challenges, gain international exposure, and connect with leading academics from ICN Business School
Choose Your Challenge Domain
Human Resource Management
Develop innovative solutions for talent acquisition, employee engagement, or organizational development challenges
Finance and Audit
Create strategies for financial planning, risk management, or audit optimization in modern business contexts
Marketing and Brand Strategy
Design compelling campaigns or brand positioning strategies that resonate in today’s digital marketplace
Luxury and Creative Industries
Explore innovative approaches to luxury brand management, customer experience, or creative industry disruption
Submission Requirements
Choose Your Format:
Business Proposal/Case Study: 2–5 pages addressing a real-world challenge
Pitch Presentation: 5–7 slides (PDF/PowerPoint) OR video pitch (max 5 minutes)
Optional Creative Element: Mock campaigns, infographics, or multimedia content
General Guidelines:
Originality: All work must be 100% original. Plagiarism results in disqualification.
Language: Submissions must be in English.
Format: Professional presentation with clear structure and citations where applicable.
Submission Portal: Upload only via Future Leaders Challenge portal (no email submissions).
Team Participation: Individual or team entries accepted (max 3 members per team).
How The High School Students Will Benefit
Cash Prizes
Winners receive monetary awards:
Winner (USD 500), 1st Runner-Up
(USD 300), 2nd Runner-Up (USD 100)
International Recognition
Top submissions featured across
UniHawk and ICN Business School’s
platforms, enhancing global visibility
Expert Mentorship
Access to guidance and evaluation
from ICN Business School faculty
and industry professionals
Portfolio Enhancement
Real-world business challenge
experience adds value to resumes
and graduate school applications
Networking Instances
Connect with academics, industry
experts, and fellow aspiring business
leaders from around the world
Professional Certificates
With Certificate of Participation; winners get Certificate of Achievement co-signed by UniHawk and ICN Business School
Judging Criteria & Evaluation
Evaluation Panel: ICN Business School Faculty & Industry Experts
Innovation & Creativity (30%)
Uniqueness: Original approach to the challenge
Thinking: Fresh perspectives and creative solutions
Differentiation: Standout ideas that break conventional thinking
Feasibility & Practicality (25%)
Implementation: Realistic and executable solutions
Resource Planning: Practical consideration of constraints
Business Viability: Commercially sound proposals
Presentation & Communication (20%)
Clarity: Well-structured and easy to follow
Professionalism: Polished delivery and design
Persuasiveness: Compelling argument and narrative
Alignment with Chosen Field (15%)
Domain Knowledge: Understanding of field-specific concepts
Relevance: Direct connection to chosen business domain
Application: Proper use of field principles and frameworks
Impact & Sustainability (10%)
Long-term Value: Lasting positive impact
Scalability: Potential for growth and adaptation
Responsibility: Consideration of social and environmental factors
Competition Prizes
Winner
Cash Prize: USD 500
Certificate: Prestigious Certificate of Achievement co-signed by UniHawk & ICN Business School
Publication: Featured across UniHawk and ICN platforms (LinkedIn, Instagram, Website)
Recognition: International visibility and portfolio enhancement
1st Runner-Up
Cash Prize: USD 300
Certificate: Certificate of Achievement co-signed by UniHawk & ICN Business School
Publication: Featured on partner platforms and social media
Recognition: Showcase opportunity for exceptional work
2nd Runner-Up
Cash Prize: USD 100
Certificate: Certificate of Achievement co-signed by UniHawk & ICN Business School
Publication: Recognition across digital platforms
Recognition: Acknowledgment of outstanding business thinking
All Participants
Certificate: Certificate of Participation co-signed by UniHawk & ICN Business School
Experience: Real-world business challenge completion
Network: Access to global community of future leaders