Global High School Competition
Level Up and Let’s Play!
Step Into the World of Sports Business & Innovation
UniHawk Global x EU Business School
UniHawk proudly collaborates with EU Business School to launch Level Up and Let’s Play! – a global competition designed to immerse high school students in the dynamic world of sports business, marketing, and management. This initiative gives students the opportunity to think like industry professionals, solve real-world challenges, and explore global career pathways in the fast-growing sports industry.
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Competition Overview
Timeline
Registrations Open: 2nd May 2026
Registrations Close: 10th May 2026
Project Working Period: 10th May – 10th June 2026
Submission Deadline: 10th June 2026
Winners Announced: 20th June 2026
Eligibility
Open to high school students aged 15+ across the GCC, India, and globally with an interest in sports, business, and innovation.
Overview
The Level Up and Let’s Play! competition challenges students to step into the role of sports industry professionals, creating innovative solutions across sports academies, marketing strategies, and global event management while building real-world business and leadership skills.
What You'll Create
Choose Your Competition Track (Select ONE)
Build A Sports Academy
Design a world-class sports academy by defining the sport focus, target audience, training structure, and coaching model. Develop a strong brand identity along with a sustainable revenue model that balances academic growth with elite athletic training.
Sports Marketing Challenge
Act as a sports marketing consultant by selecting a team, athlete, or event and creating a complete marketing strategy. Build social media campaigns, sponsorship plans, and fan engagement strategies that enhance brand positioning and commercial value.
Host A Global Sports Event
- Conceptualise and plan a large-scale sports event, including venue selection, logistics, budgeting, sponsorships, and audience experience. Create a comprehensive execution and marketing strategy for successful delivery.
Competition Guidelines & Submission Requirements
Team Structure:
Participants must compete in teams of 3 to 4 students. Collaboration and teamwork are essential evaluation components.
Submission Format:
Teams must submit their project in ONE of the following formats:
• Pitch Deck (PowerPoint or Canva)
• Video Presentation (3–5 minutes)
Originality:
All submissions must be original. Any form of plagiarism or uncredited external work will lead to disqualification.
Submission Process:
All entries must be uploaded through the official competition portal. Email submissions will not be accepted.
How The Participants Will Benefit
Direct Exposure to EU Business School
- Gain insights into a globally recognised institution offering cutting-edge business education with a focus on sports management.
Exclusive Masterclass Access
All participants receive access to a specialised masterclass covering sports management, global industry insights, and career pathways.
Real-World Industry Experience
Work on practical sports business challenges, developing strategic thinking, creativity, and decision-making skills.
Global Recognition
Top projects are showcased across UniHawk and EU Business School platforms, strengthening academic and professional profiles.
Skill Development
Enhance leadership, teamwork, and presentation skills while understanding the commercial dynamics of the sports industry.
Professional Certificates
- All participants receive co-signed certificates from UniHawk and EU Business School, recognising their achievement in sports business & innovation.
Judging Criteria & Evaluation
Judging Panel: EU Business School Faculty & Industry Experts
Innovation & Creativity (25%)
Originality of ideas and uniqueness of the concept.
Strategy & Feasibility (25%)
Practicality, scalability, and business viability of the solution.
Understanding of the Sports Industry (20%)
Depth of insight into sports business, marketing, or event management.
Execution & Presentation (20%)
Clarity, structure, and professionalism of the final submission.
Teamwork & Collaboration (10%)
Effectiveness of team coordination and contribution.
Competition Prizes
First Prize Winner
€75 Amazon Voucher for each team member
Certificate of Excellence (Co-signed by UniHawk & EU Business School)
Exclusive Masterclass with EU Business School Faculty
Second Prize Winner
EU Business School Nike Hoodie for each team member
Certificate of Achievement (Co-signed)
Exclusive Masterclass with EU Business School Faculty
Third Prize Winner
EU Business School Engraved Metallic Water Bottle
Certificate of Recognition (Co-signed)
Exclusive Masterclass with EU Business School Faculty
All Participants
Will Receive
- Certificate of Participation (Co-signed by UniHawk & EU Business School)
- Access to Exclusive Masterclass